Marketing Cloud
Turn moments into trusted customer relationships with automated, data-driven marketing.
Get more effective marketing with Salesforce. Know your customers, optimize your impact and adapt quickly from anywhere.
Salesforce Marketing Cloud is a comprehensive digital marketing platform designed to create and manage personalized customer journeys across multiple channels such as email, mobile, social media, website and advertising. It enables companies to effectively communicate with their customers, increase their engagement and build long-term relationships.
Every moment counts.
Your data must keep up.
With digital marketing software from Salesforce, it's possible.
Key components of Salesforce Marketing Cloud
Whether you're looking for enterprise-grade email, marketing automation, digital advertising, data management, analytics, or anything else, Salesforce has you covered.
Get a 360-degree view of every customer.
Move at the speed of your customer with real-time insights and optimize performance with actionable analytics
Better understand and manage your customer data with the Marketing Cloud Customer Data Platform
Salesforce Marketing Cloud key components:
1. Email Studio
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1: A tool for creating and managing email campaigns.
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Main Features:
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Audience Segmentation.
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Personalization: personalized content based on customer data.
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Email automation: Automated sending of emails based on specific events or customer behaviour.
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2. Journey Builder
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Description: A tool for creating and managing customer journeys across different channels.
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Key Features:
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Multi-channel interaction.
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Personalization.
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Automation.
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3. Audience Studio
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Description: A tool to collect, analyze and segment customers.
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Key Features:
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Data unification.
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Segmentation.
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Analytics: Analyzing customer behavior for better decision making on targeted campaigns.
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4. Advertising Studio
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Description: A tool for managing ads on social media and other digital channels.
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Key Features:
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Manage ads: Allows you to create and manage ad campaigns on platforms such as Facebook, Google Ads and LinkedIn.
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Customer targeting.
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Retargeting.
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5. Mobile Studio
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Description: A mobile marketing tool that enables communication with customers via SMS, push notifications and mobile apps.
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Main features:
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SMS and push notifications.
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Message personalisation: message content can be customised based on customer behaviour and preferences.
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Campaign automation: allows you to automate mobile campaigns based on specific conditions.
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6. Data Studio
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Description.
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Key Features:
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Data Sharing: Allows companies to share their data sources and reach new audience segments.
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Data Buying.
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7. Einstein AI
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Description: Artificial intelligence that helps analyze and optimize marketing campaigns.
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Key Features:
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Einstein Recommendations: Provides personalized content and product recommendations for customers.
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Predictive Analytics.
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Campaign Optimization.
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8. Analytics Builder
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Description: A tool for analyzing and reporting on marketing campaigns.
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Key Features:
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Reporting.
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Real-time data.
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Interactive dashboards.
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Key Benefits of Salesforce Marketing Cloud:
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Multi-channel communication: Enables businesses to communicate with customers across multiple digital channels.
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Personalization and automation: Personalized messages and customer journeys with automation capabilities, leading to a better customer experience.
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Data Analytics and AI: Use analytics and artificial intelligence to optimize marketing campaigns and increase their effectiveness.