What does Salesforce do?
Salesforce creates and supports customer relationship management and business process management software and helps give companies a complete view of their customers, business processes.
Salesforce will help you:
increase sales, speed up and improve service activities,
implement digital marketing and communication with business partners and customers (B2B, B2C) quickly and effectively to increase the company's profit.
What is Salesforce used for?
It's software, not hardware, and it lives in the cloud. This means your marketing, sales, sales, service and IT teams can be connected on our platform, no matter where they are physically located in the world.
How does Salesforce work?
Customer 360 offers applications that connect every team—marketing, sales, sales, service, and IT—around a single, shared view of customer data on an integrated platform. Employees have access to the information they need to do their best work. And they can collaborate and align with colleagues much more easily.
Main features of Salesforce:
CRM functionality – Centralization of customer data and customer relationship management.
Sales Process Automation - Lead, opportunity and sales cycle management tools.
Omnichannel support – Communication with customers via e-mail, chat, social networks and phone.
Marketing automation - Personalization of campaigns and tracking of customer journeys (Marketing Cloud).
Einstein AI – Integrated artificial intelligence for analytics, predictions and automated recommendations.
Customizability – App customization tools with App Builder, Flow Builder, and Apex.
AppExchange - An app store for extending Salesforce functionality.
Security and access control - Data encryption, roles and access permissions.
Integrations – Extensive integration options with other systems via API and MuleSoft.
Salesforce offers versatile tools to support sales, marketing, service and business processes.
How can Salesforce be used for marketing?
Customer 360 can help you collect and manage first-, second-, and third-party data and reconcile data from known and unknown customers and prospects. We are also flexible enough to help you integrate data sources outside of our own.
